LONDON SiLVER VAULTS

Creative / Producer / Video Editor

Five influencers. Ten days. One moisturiser. No script.

THE BRIEF: Launch the new Irene Forte Night Moisturiser through real, lived experience rather than a polished ad. Let the product prove itself.

MY TAKE: Challenged five leading beauty influencers to trial the moisturiser over 10 days and document their honest experience. Produced and edited the resulting content to feel personal and native to each creator's world while keeping the overall campaign clean, cohesive and brand-appropriate.

THE RESULT: Authentic content that felt nothing like an ad - because it wasn't one.