THE BRIEF: Introduce the product to a content-hungry Gen Z audience across social.

 

MY TAKE: Commissioned an original song (the Kombucha-cha 🕺), brought in a choreographer, had one of Portugal’s most popular bands perform it in Portugal, then let a roster of Portuguese lifestyle creators run wild with it across the streets of Lisbon - building a campaign that felt like one connected world rather than a collection of separate videos. Fast, rhythmic editing to match the track, with text standout motion graphics, tailoring the assets to feel native to the platforms.

 

THE RESULTS:

📈 20 million organic views

💬 45,000+ interactions

🚀 Standout follower growth across the campaign period