One of London's best kept secrets. Our job was to make sure it didn't stay that way.

 

THE BRIEF: Launch the London Silver Vaults on TikTok from scratch and elevate their Instagram presence with always-on content that felt as characterful as the place itself.

 

MY TAKE: Built the brand's social world from the ground up. Developed a content strategy across multiple series - "Every Item Tells a Story" digging into the history of unique pieces, and "As Inspired By" reacting to calendar moments like Wimbledon and the Chelsea Flower Show. Shot and edited everything on location, using the vault owners themselves to give the content an authenticity no polished ad could replicate.

 

THE RESULTS: 550k+ views across the content - for a brand with zero TikTok presence before we started.