The UK's first serum infused micellar water. And yes, we went there.

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THE BRIEF: Launch NIVEA's new serum infused micellar water in a crowded category dominated by one very well known competitor. Make noise, make it memorable, and make it convert.

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MY TAKE: Edited a series of influencer-led demos built around the power of a single swipe , with tight, satisfying cuts timed to a bespoke soundtrack that ran across every asset and tied the whole campaign together. Kept the pacing punchy enough to stop the scroll on social while clean and considered enough to translate into OOH. The cheeky competitor nod lived in the edit itself, knowing exactly when to let the product speak and when to give the audience a wink.